Strategic Consulting for Watch Brands

Yvan Arpa offers unparalleled expertise in the watch industry, helping brands develop their unique DNA, design innovative products, and optimize their market strategies. With over two decades of experience working with some of the biggest names in horology, he provides consulting services tailored to brands seeking to disrupt and evolve.

CONCEPT & DESIGN

Creation of a strong brand DNA, corporate identity, and innovative concepts to enhance brand awareness and boost sales.

PRODUCTION

Product development, supplier sourcing, prototype creation, production management, and cost analysis.

MARKETING

Development of a powerful marketing mix strategy to significantly increase brand visibility and market potential.

COMMUNICATION

Creation of advertising campaigns, press releases, and targeted mailing campaigns to over 15,000 industry contacts, including VIP clients and prestigious retailers worldwide.

Organization of product launches, events, and international trade fairs.

ADVISE & ASSISTANCE

Strategic guidance and operational support, including stock audits, product line evaluations, cost assessments, distribution strategies, financial structuring, and overall business optimization.

Services Offered

1. Brand Strategy & DNA Development

Defining a unique and powerful brand identity.

Creating disruptive concepts that resonate in the luxury market.

Reinventing traditional craftsmanship with modern innovation.

2. Design & Product Development

Concept creation and design sketches.

Prototyping and material selection.

Ensuring high-end aesthetic and functional excellence.

3. Production & Supply Chain Management

Sourcing and selecting the right suppliers.

Cost analysis and production process optimization.

Ensuring quality control and efficient production timelines.

4. Marketing & Communication Strategy

Developing impactful marketing campaigns.

Crafting compelling storytelling and advertising strategies.

Managing PR, media outreach, and brand partnerships.